| The main types of people are: |
| 1. | Rat Racers - Dual-income suburban families.
These married couples with children lead very busy lives, with most bringing in two paychecks per household. Education level varies from high school to college. |
| 2. | Leave It to Beaver - Middle- to upper-income suburban families.
Ranging in age from 30s to 50s, these married couples with children are likely to own their home and work in management, professional, or skill-based occupations. Education level varies from high school to college. |
| 3. | Suburban Empty Nesters - Older suburban couples with grown-up children.
Ranging in age from lower 50s to mid-60s, these couples have children that have left the nest. Most earn middle to upper incomes and own their homes. |
| 4. | Country Clubbers - Wealthy married couples with children.
These affluent families live a very comfortable life in the suburbs. More than 20% have a family income over $125,000. Most have earned a college or graduate school degree, and most own their homes. |
| 5. | Suburban Climbers - Younger suburban singles.
Aspiring singles climbing the corporate ladder and calling the suburbs home. Age ranges from mid-20s to mid-40s. Most rent their homes. |